Digital Minute 19 Jan 2022 Podcast Transcript

A massive tech deal just went down that puts Microsoft right at the heart of mobile gaming and turns the industry upside down.

Activision Blizzard, the games studio is now part of the Microsoft empire in a deal worth 68.7 billion dollars.

It’s the biggest ever deal in the games sector.

It makes perfect sense for Microsoft, which manufactures the Xbox – giving them instant access to some of the world’s best known games, and a foothold in the mobile games space which it didn’t have previously.

Activision Blizzard publishes Call Of Duty, Overwatch, World Of Warcraft and Candy Crush among scores of others. 

It could even impact Amazon since many of the games Microsoft now controls are streamed by Twitch users – will Microsoft perhaps want a foothold in the live streaming space with a channel of its own? And what does it mean for other publishers, such as EA Sports and Google’s own Stadia project?

Microsoft has an online subscription games service calls Game Pass and plans to add Activision content to it. 

The deal shows that in a world of tech companies and social media platforms sometimes the older, established companies can’t be discounted. 

It’s a huge shock and gives Microsoft a whole new dimension.

Finally the Advertising Standards Authority has named and shamed social media influencers it says are still failing to declare advertisements they’ve run on their Instagram channels.

Rules say paid for posts must be clearly labelled as such.